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Smarter advertising and personal recommendations with AI

Marketing & advertising are one of the most adoption sectors regarding AI. Numerous applications have already proved their business value (chatbots) and it can be said that AI is changing way how businesses manage their marketing processes.

Possible AI-powered Applications for the marketing & advertising industry

Personal recommendations

Generate personal product or content recommendations through machine learning models.

Chatbots

Give personal advice and customer service through pre-installed chatbots

Image recognition

Through image recognition you can measure exactly how many times and when your brand logo is displayed.

Social sentiment analysis

Generate insights in the current opinion and sentiment of your customers by analyzing their social expressions on a large scale.

Dynamic pricing

Automatically display the price that the customer is most likely to be willing to pay for the product you offer.

Continued learning

By the use of data science, you can analyze conversion rates and better understand the customer interaction.

From passive to active to predictive.

AI enables us to predict the outcome of marketing campaigns.

Key components

Products, Sales, Branding, Customer segmentation, Customer understanding, B2B/B2C, Design, Tone of Voice, Outbound/Inbound, Social Media.

Global footprint

3% of all employees in the world are active in the marketing and advertising sector. Turnover from the agricultural industry is $1 trillion, 1% of total consumer spending.

Threats

Podcasts, Augmented Reality, Virtual Reality.

What value can bring Data Science & AI to your marketing company?

Data capturing

Using smart cameras, nodes and IoT sensors, you can gather more information about the developments of your goods.

Machine Learning

Using deep learning techniques and image recognition, you automatically convert your data to actionable insights.

The data ecosystem

Connecting data sources from different stakeholders in the value chain (seed companies, equipment manufacturers, traders and software developers), you can create an ecosystem and profit from large scale data analysis.

Discover our freelancers in this field